When shopping online for clothing, as a customer, you expect to find tabs on the top of the web site where you can categorize the clothing by Mens Clothing, Woman's Clothing, and Kids or Children's Clothing. I was surfing threw clothing websites and came across Etnies.com. The site sells skate shoes and apparel for young adults and kids. I was shocked to find that instead of the normal "Men's, Woman's or Children" option, it was "Mens, GIRLS, and Kids." Astonished, i clicked on the Girls tab to find it was in fact clothes and shoes for woman, not girls. In class we discussed discrimination in corporate America against woman. This is a prime example of a company putting woman down and not even recognizing them as adults. In my own experience, i had never really witnessed discrimination based on gender in the real world. I knew it existed, but i wasn't aware it was as prevalent as it is. This type of advertisement should not be accepted in our modern society. Should Etnies change their website? For a woman working at Etnies, should she feel degraded by her company?
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